Released on = December 25, 2006, 4:36 am

Press Release Author = Ixis Research, Ltd.

Industry = Software

Press Release Summary = Fully-featured mac mass mailer for Apple Macintosh to work
with mailing lists.

Press Release Body = Mac Mass Mailer
http://www.macmassmailer.com

Who needs a fully-featured mass mailer

Whether you run a small business or work in a large company, there always is a
problem of communicating with lots of existing customers. It does not matter whether
you send newsletters, notifications or invoices; each customer should be served
individually. You have to send email messages personally and use customer names and
other personal information in your messages. If you use a regular mail client, you
know well how long it takes to create a hundred of personal messages. And what if we
are talking about thousands of messages? This job would be impossible without using
a mass mailer offering message templates and recipient database.

The main advantages of Mac Mass Mailer

Mac Mass Mailer is a fully-featured mass mailer specially designed for Apple
Macintosh computer. It offers everything you need to create and maintain separate
mailing lists for different needs and send mass messages directly form your Mac at a
very high speed. Mac Mass Mailer uses Apple Mail\'s framework to deliver your
messages. It means that 100% of your email messages will get delivered properly to
recipient mailboxes as if they were delivered by Apple Mail in a regular way.

Personalize your messages using templates

The recipient database is fully customizable. You can add as many recipient fields
as you want and use them in message templates for the purpose of personalizing your
messages. Each recipient will receive individualized message as if it were
separately sent with Apple Mail personally for him in a regular way.

Creating messages is as simple as in Apple Mail

A number of email message templates and messages can be stored in a mailing list.
Message creation mechanism is the same as in Apple Mail. Each message may contain
colourful text in different fonts, pictures and attachments. You can even copy a
HTML document to the clipboard and then paste it to the message editor of Mac Mass
Mailer if you already have one ready to be sent.

Work with separate mailing projects or mailing groups

The program produces separate document files for each mailing list you create. Each
document contains a number of recipient groups. Each recipient group acts as a
separate mailing list. It means you can have a number of mailing lists within a
single document. This is useful if you deal with only a few mailing lists. You can
use only one mailing list document in this case.

Suspend and resume sending later at any time

Mac Mass Mailer also lets you suspend your current sending and resume it later at
any time. All you need to do is to press the Cancel button on the sending progress
window and save your mailing list. Then you just open the program and start sending
anew. The program will automatically detect the place where you stopped and prompt
you to continue sending starting from the previously saved state. Because every
mailing project is stored in a separate file, each project can be suspended and
resumed independently.

Working with log files is as simple as one, two and three

Sending statistics is greatly visualized. You do not have to deal with log files you
do not understand. It is simple as one, two and three; in your mailing groups, the
successful recipients become green, the bad recipients become red and the
unprocessed ones stay black as they were before you hit the Start Sending button.

Powerful import and export lets you use your existing data

Another great feature of the program is Import and Export. You can import email
addresses and other recipient information from any external files and export what
you have in your mailing projects to plain-text files in either CSV or tab-delimited
format. This gives you a tremendous power and lets you use Mac Mass Mailer as a part
of a bigger system.

You can use the data that is stored in your documents, spreadsheets, databases and
other programs in Mac Mass Mailer. You can pre-format your source files in Apple
Works before importing them; or use Mac Mass Mailer as an editor to edit your
existing mailing lists.

Mac Mass Mailer can import email addresses from files and file directories. If you
use a file directory, the program will recursively extract emails from all the files
stored within a specified directory structure.

You can also import the full dataset from pre-formatted plain-text files. The
program supports all types of pre-formatted source files such as different CSV and
tab-delimited files using or not using different text qualifiers. When you import
data from a pre-formatted file, you will be prompted with a variety of format
options and a preview table will be shown where you evaluate correctness of the
options.

User interface of Mac Mass Mailer is professionally designed

The user interface of Mac Mass Mailer is professionally designed according to the
Mac OS X guidelines and as a result is very easy-to-learn. Help book and context
hints are also available.

Web Site = http://www.macmassmailer.com

Contact Details = Address: 306 Victoria House, Victoria
Seychelles

Phone Number: +1(707)356-4103
Email: info@macmassmailer.com